Open Innovation
Initiatives to creating new value
In addition to the core technologies and products it has developed over the years, Fuji is committed to creating new value through open innovation in collaboration with startups, universities, research institutions, and government agencies. In these rapidly changing times, it is not easy to continue generating value sustainably relying solely on our own technology. For this reason, Fuji actively embraces co-creation with external partners and promotes projects moving swiftly from technology validation to product commercialization.

Promoting Open Innovation

To further accelerate open innovation, Fuji has established the Innovation Promotion Department and the FUJI Innovation Lab in Silicon Valley, California, USA.
By building networks with startups, universities, and government agencies around the world and creating opportunities for collaboration, we have been working to create new value through co-creation with external partners.
Mechanisms Supporting Creating Value
Fuji aims to be a company that offers "value through co-creation" to its partners and is establishing systems and structures to facilitate smooth collaboration with external entities.
Through simple approval processes that accelerate decision-making, flexible procurement rules, and a stage-gate system that enables phased validation, we are able to create value rapidly.
。Furthermore, as one of the first companies in Japan to adopt the Venture Client ModelOpens in a new window., we are accelerating the process from proof of concept to commercialization by introducing and testing startup technologies and services as if they were our own customers.
Collaboration with Various Partners
Fuji collaborates with a wide range of partners, including startups, universities, research institutions, and government agencies. By collaborating in ways that leverage each other’s strengths and unique characteristics, we are able to create value.
Collaboration with startups

Through collaborations with startups, Fuji actively incorporates cutting-edge technologies and innovative ideas. By making swift decisions and conducting repeated proof-of-concept tests, we drive the acquisition of innovative technologies and the creation of value that would be impossible to achieve through internal efforts alone. This approach enables us to adapt to a rapidly changing environment and leads to the creation of new products and services.
- Project details
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- Automated conveyance robots for retail stores
- Waste-Sorting Robots
- Using the metaverse for recruitment
Collaboration with universities and research institutions

Through collaborative research with universities and research institutions, we are working to advance the core technologies that will serve as the foundation for our future competitiveness. By integrating our advanced expertise with cutting-edge research, we are enhancing the precision and reliability of our technologies while driving technological innovation from a medium- to long-term perspective.
- Project details
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- High speed and high accuracy technology for SMT pick and place machines
Collaboration with government agencies

Through collaboration with government agencies, Fuji is working to solve social issues and facilitate the implementation of new technologies in society. We are accelerating technological development and promoting practical application and widespread adoption while utilizing demonstration projects and public support programs. By delivering value to a broader society, we are contributing to the realization of a sustainable society.
- Project details
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- Ministry of the Environment of Japan - Smart Locker System, Quist
"Model Project for Promoting Decarbonization Throughout the Value Chain Initiative" for 2024 - Ministry of Economy, Trade and Industry - Mobility Support Robot, Hug
- Ministry of the Environment of Japan - Smart Locker System, Quist
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