Fuji Strengths
Discover the six key strengths of Fuji.
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Strength 1Technology
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Strength 2Modular Design Concept
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Strength 3Patents
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Strength 4Comprehensive Coverage
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Strength 5Automation
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Strength 6Global Presence
Technology

Fuji develops core technologies such as linear motors, servo control, and vision processing in-house. Building on these proprietary technologies, we have achieved high-speed, high-accuracy electronic component placement, successfully balancing quality and productivity at a high level.
Fuji's SMT pick and place machines meet increasingly sophisticated market demands, such as the high-density placement of very small components and support for an ever-widening variety of panels. Our machines are used in a wide range of fields, including smartphones, automotive electronics, and semiconductors. Drawing on our accumulated technology and expertise, we continue to support cutting-edge manufacturing.
Modular Design Concept
Fuji’s SMT pick and place machines feature a modular design that allows each unit to be easily attached, detached, and replaced. Users can select the optimum units to match production requirements and applications, ensuring excellent scalability and adaptability. The tool-free, compact, and lightweight placement head units enable fast changeovers and streamlined maintenance. Fuji’s proprietary technology keeps productivity high and operations running smoothly in dynamic manufacturing environments.


Patents
Fuji builds barriers to entry by establishing proprietary core technologies for its products. Through patent analysis, we monitors industry technology trends and identifies areas of focus among competitors, while strengthening its own patent filings in competitive technology fields. At the same time, Fuji conducts regular evaluations of the technical value of its patents and their contribution to its business, using these insights to continuously review and optimize its intellectual property portfolio.
Instead of pursuing patent volume, Fuji concentrates its resources on core technologies that directly enhance business competitiveness, working to establish a lean, high-impact intellectual property portfolio. While the total number of registered patents has decreased in recent years, Fuji’s patent strength in competitive technology fields such as automation technologies for SMT pick and place machines, has been rated higher than that of its competitors.


Awards and recognition
Fuji has received numerous prestigious awards in recognition of its technological innovation and product development.
| 2014 |
SMT pick and place machine NXT III
The 6th Robot Awards organized by Japan's Ministry of Economy, Trade and Industry (METI) ![]() |
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| 2016 |
Invention of compact modular placement robots
2016 National Invention Award, presented by the Japan's Minister of Education, Culture, Sports, Science and Technology |
| 2018 |
Development of compact modular placement robots
-- 50th Ichimura Prize in Industry for Excellent Achievement
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| 2021 |
Mobility Support Robot Hug T1-02
9th Robot Awards, organized by Japan's Ministry of Health, Labour and Welfare (MHWL). ![]() |
Comprehensive Coverage
Fuji takes pride in having a comprehensive business presence coverage, without reliance on specific regions or applications. We serve a wide range of industries, including smartphones, automotive, semiconductors, and AI-related fields, and provide products and services worldwide. Even amid significant changes in the market environment, we have established a system that enables us to provide optimal solutions across all industries and regions. By continuously meeting diverse needs, we are achieving steady growth and creating new business opportunities.

Automation

Fuji provides automation solutions that help improve efficiency and reduce labor requirements on the production floor. Through comprehensive automation that encompasses from the assembly process to component supply and changeover processes, we achieve consistent quality and high productivity. Fuji supports the development of production systems that minimize reliance on manual labor. In addition, Fuji is expanding solutions with a focus on factory-wide optimization, leading the way in next-generation manufacturing.
Global Presence
Sales and service network spanning more than 100 locations worldwide
Fuji operates globally through a network of offices and distributors around the world. We have established a system that provides end-to-end support, from sales and installation to after-sales service. By ensuring close coordination among our locations and responding quickly to customer needs, we delivers optimal solutions to our customers.

Facing challenges drives the future.
DNA that never stops evolving.
Human stories woven through technology.

